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Advertising News: New Zealand schoolgirls find there's no C in Ribena Global drugs giant GlaxoSmithKline faces a court case on Tuesday for misleading advertising after two 14-year-olds found its popular blackcurrant drink Ribena contained almost no vitamin C. The weird science of sex appeal Top name manufacturers including L'Oreal, Chanel, LVMH and Estee Lauder have set out a series of guidelines which they hope will satisfy the Advertising Standards Authority and be used as a template for all ... Pharmaceutical Company Ordered to Withdraw Advertising The Medicines and Healthcare products Regulatory Agency has requested Pfizer to withdraw an advertisement making potentially misleading claims about Zyvox , an antibiotic used to treat certain types of serious ... Hip resurfacing firms to advertise to consumers Medical device makers hawking new hip repair products using more of a patient's bone said they will likely go straight to consumers in advertising products in 2007, as the U.S. market is seen heating up. Direct-To-Consumer Advertising Relies On Emotional Appeal Nearly all the pharmaceutical ads consumers see on television are based on emotional appeals, and few provide necessary details about the causes of a medical condition, risk factors or lifestyle changes that may be appropriate alternatives to pharmaceutical interventions.