Cialis News: "Weekender" Cialis promises China marital bliss Eli Lilly & Co., maker of impotence drug Cialis, hopes that Chinese couples who might resort to traditional aphrodisiacs or divorce court to resolve sexual problems will seek marital bliss with its own remedy. Viagra could be prescribed over counter to improve sales Pfizer Inc. has said it is considering an over-the-counter form of its Viagra anti-impotence drug as it faces tough competition from Eli Lilly and Co.'s longer-acting Cialis treatment. Pfizer says considering OTC form of Viagra Pfizer Inc. said on Wednesday it is considering an over-the-counter form of its Viagra anti-impotence drug as it faces tough competition from Eli Lilly and Co.'s longer-acting Cialis treatment.